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CASE STUDIES

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HEADSPACE

Helping Headspace grow from a meditation app into a leader in mindfulness and mental health.

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INSTACART

Repositioning Instacart to stand out in delivery by connecting the brand to the joy of food at home.

SUNWINK

Establishing Sunwink as the wellness beverage that makes feeling good simple, effective, and delicious.

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SEPHORA

Building Sephora’s first clean beauty brand to bring premium formulas and effective ingredients to Gen Z.

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UBER

Reviving Uber Black to move beyond everyday rides and reclaim its place in premium car service.

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EVERLANE

Refocusing Everlane’s purpose to cut through the noise of responsible fashion and reaffirm its leadership.

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AMERICAN EAGLE

Strengthening American Eagle’s menswear by uncovering how to keep male shoppers loyal beyond their teens.

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WALMART

Redefining Walmart’s purpose, “Save Money, Live Better,” to show how it improves lives and communities.

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AMAZON ADS

Unifying Amazon Ads’ tools into a clear strategy that positioned the platform as a driver of creativity and impact.

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WILDFLEUR SKINCARE

Helping a fast-growing skincare brand break into retail with a bold positioning around floral extracts.

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CLIENTS

FASHION & LIFESTYLE

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TECHNOLOGY

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BEAUTY & WELLNESS

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RETAIL

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CPG

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TRAVEL & ENTERTAINMENT

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THINGS I DO

Brand Positioning

BRAND POSITIONING

Define the story that makes your brand’s purpose clear and shows the impact you want to have.

Product Marketing

PRODUCT MARKETING

Shape product strategies that spark innovation and bring your brand promise to life.

Consumer Research

CONSUMER RESEARCH

Uncover real customer insights and build personas that keep your brand aligned with people’s needs.

Team Development

TEAM ACTIVATION

Run workshops that help teams understand, embrace, and act on your brand strategy.

GET IN TOUCH

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