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CASE STUDIES

TURO

Rethinking rental around what people actually want from a car

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M&Ms

Reimagining what fun means for one of the world’s most iconic brands.

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AMBER WAVES FARM

Helping a small farm with an outsized impact tell a bigger story about its future.

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INSTACART

Taking Instacart beyond delivery by connecting the brand to the joy of food at home.

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HEADSPACE

Helping Headspace evolve from a meditation app into a broader mental health brand.

SEPHORA

Building a new clean beauty brand around the needs of Gen Z.

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UBER

Moving Uber Black back upmarket to compete in premium car service globally.

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WALMART

Expanding “Save Money, Live Better” from a promise about price into a broader purpose for Walmart.

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EVERLANE

Refocusing Everlane’s purpose to cut through the noise of responsible fashion and reaffirm its leadership.

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WILDFLEUR SKINCARE

Taking a fast-growing skincare brand from Amazon success to the retail shelf.

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