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SEPHORA
CONTEXT
As clean beauty took over the industry, Sephora’s shelves filled with luxury brands and confusing claims — often out of reach for younger customers. Sephora saw an opportunity to make clean beauty simple and affordable without sacrificing quality or style.
WORK
I helped build a new brand from the ground up — from name and personality to tone of voice and innovation concepts. The result was a clean beauty line tailored to Gen Z that stood apart from luxury competitors while staying true to Sephora’s credibility and standards.
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