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EVERLANE
CONTEXT
Everlane built its early success on radical transparency, proving that doing good could also build a strong business. But as the brand expanded its ambitions — and as responsible fashion became mainstream — its focus began to blur, putting it at risk of getting lost in the crowd.
WORK
I defined a clear, culturally resonant brand purpose that reestablished Everlane as a leader and set the tone for the category’s future. I also developed customer personas that gave teams across product, marketing, and communications a sharper picture of their audience.
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