top of page
WALMART
CONTEXT
Inside Walmart, leaders and employees saw the company as a force for good. But that ambition wasn’t always reflected in how people saw the brand. Walmart wanted to give “Save Money, Live Better” new meaning by connecting everyday value to the impact it could have on people and communities.
WORK
I developed a new brand purpose and blueprint that took “Save Money, Live Better” beyond price and captured more of what Walmart stood for. It connected the ambition inside the company to a bigger story Walmart could tell the world.
bottom of page