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HEADSPACE
CONTEXT
As they approached their 10-year anniversary, Headspace wanted to move beyond meditation and claim a bigger role in mental health. The challenge was evolving the brand to take on harder topics while staying true to its human, approachable roots.
WORK
I defined a clear brand story that showed how Headspace fits into people’s everyday lives and positioned them as a leader in the mental health space.l also created user personas and a communications framework that gave internal teams the tools to bring the brand to life with consistent, meaningful messaging.
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