Over the past decade, I’ve helped brands navigate everything from finding their place in the market to figuring out what comes next.

​

At Anomaly, I worked with established brands to challenge category conventions and find sharper, more distinctive positioning.

​

At TwentyFirstCenturyBrand, I helped ambitious companies define who they are, what they stand for, and how to build stronger relationships with the people they serve.

​

At Redscout, I explored the intersection of culture, consumer behavior, and business to uncover opportunities for brands to grow and innovate.

​

And at Warby Parker, I got a firsthand look at what it takes to build a brand from the inside, challenge an established industry, and create something people genuinely love.

​

Today, I work independently with agencies and leadership teams across a wide range of industries. My work spans research, brand positioning, innovation, and customer experience, but the common thread is always the same: making sense of complex challenges and finding a clear, compelling path forward.