ABOUT ME
Over the past 10 years, I’ve built brands that center on people.
At Anomaly, I helped companies stand out in their categories with bold, distinctive positioning.
At TwentyFirstCenturyBrand, I championed the perspective of consumers to help brands build stronger connections with the people they serve.
At Redscout, I studied culture to help companies reach new customers and launch new products.
And at Warby Parker, I learned firsthand what it takes to start a company, shake up an industry, and create something people truly love.
Today, as a brand & innovation strategist, I partner with agencies, leaders, and entrepreneurs to turn big business ambitions into brands that matter.
THINGS I DO
BRAND POSITIONING
Define the story that makes your brand’s purpose clear and shows the impact you want to have.
PRODUCT MARKETING
Shape product strategies that spark innovation and bring your brand promise to life.
CONSUMER RESEARCH
Uncover real customer insights and build personas that keep your brand aligned with people’s needs.
TEAM ACTIVATION
Run workshops that help teams understand, embrace, and act on your brand strategy.