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SUNWINK
CONTEXT
Sunwink was founded on the belief that herbal remedies and superfoods can make everyday health easier. Their plant-based tonics helped with everything from digestion to stress relief — but in a crowded and often confusing wellness market, they needed a clear point of view to cut through.
WORK
I translated the founders’ vision into a brand purpose that anchored their first marketing campaign and guided future product innovation. By grounding the work in audience insights and category dynamics, I helped Sunwink define its stance on wellness and stand out on the shelf.
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