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AMAZON ADS
CONTEXT
Amazon Ads had a wide range of products and touchpoints, but sold separately, they fell short of showing the full strength of the ecosystem. Advertisers struggled to connect the dots and see the platform’s value. To win in a competitive B2B media landscape, Amazon Ads needed a clear positioning that brought its tech-powered, full-funnel capabilities into one cohesive story that conveyed both the breadth and depth of its offering.
WORK
I built a brand strategy that united Amazon Ads’ offerings under one clear positioning. Instead of a set of separate tools, the platform became a partner that sparks ideas and drives measurable outcomes. This work laid the foundation for a series of campaigns that highlighted Amazon Ads as a creative and effective force in media planning.
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