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M&M's
CONTEXT
M&M’S has always been synonymous with fun. But while the brand remained beloved, its expression of fun hadn’t kept pace with a new generation. Looking to younger consumers for inspiration, M&M’S set out to evolve what fun could mean and how it could show up in the world.
WORK
I helped redefine M&M’S idea of fun around a more active and engaging idea of play. I developed a new brand blueprint spanning purpose, value proposition, audience and competitive edge, creating a strategic foundation for how M&M’S shows up everywhere from advertising and experiences to product, packaging and retail.
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