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TURO
CONTEXT
Traditional rental car companies have long asked people to compromise: limited choice, clunky experiences and the dreaded “or similar.” Turo saw an opportunity to rethink the category entirely, making it easier to get the exact car you want, when and for however long you need it.
WORK
I developed the strategy to position Turo as a fundamentally better way to rent a car, opening up a much bigger opportunity for the brand, from a car for the afternoon to an alternative to leasing. That thinking has since come to life through major campaigns challenging the conventions of traditional rental.
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