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LUCY SHAFER
Brand & Innovation Strategist

HI THERE!
I’m a brand strategist with 10+ years of experience helping companies answer big questions about who they are, where they’re going, and how they show up in the world.
I’ve worked across fashion, tech, hospitality, entertainment and more, shaping everything from brand positioning and new products and customer experiences.
Equal parts strategist and storyteller, I partner with agencies, leaders, and entrepreneurs to turn big ambitions into brands that matter.
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