Hi there.

I'm a brand strategist and creative consultant who focuses on solving consumer-centric challenges.

From fashion retail to technology and entertainment, I work with leaders to answer big questions about their products, their people, and their purpose.


A left-brain thinker and a right-brain storyteller, I love to build brands that inspire employees, resonate with consumers, and drive real growth. 

Lucy Shafer Geometric Illustrations with cream, pink, light blue, navy blue, and mustard squares, lines, triangles, and circles.

LUCY SHAFER

brand strategy

BRANDS I'VE WORKED WITH

Uber Logo
Instacart Logo
Talbots Logo
Jack Spade Logo
Sephora Logo
Everlane Logo
Toms Logo
Intuit Turbo Tax Logo
Headspace Logo
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Walmart Logo
Miller Coors Logo
American Eagle Outfitters
Fox Sports Logo
Ebay Logo
Showtime Logo

A BIT MORE
ABOUT ME

Over the last ten years, I’ve championed the voice of consumers to build community-driven brands at TwentyFirstCenturyBrand.

 

I studied people and culture at Redscout to help companies reach new audiences and launch new products.

 

And I learned what it takes to start a company, change an industry, and make great glasses at Warby Parker.

 

Today as an independent consultant, I work with agencies, leaders, and entrepreneurs of all kinds to transform their business ambitions into meaningful brands. 

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GET IN TOUCH!

Thanks for reaching out!