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Hi there.
I'm a brand strategist and creative consultant who focuses on solving consumer-centric challenges.
From fashion retail to technology and entertainment, I work with leaders to answer big questions about their products, their people, and their purpose.
A left-brain thinker and a right-brain storyteller, I love to build brands that inspire employees, resonate with consumers, and drive real growth.
LUCY SHAFER
brand strategy
BRANDS I'VE WORKED WITH
A BIT MORE
ABOUT ME
Over the last ten years, I’ve championed the voice of consumers to build community-driven brands at TwentyFirstCenturyBrand.
I studied people and culture at Redscout to help companies reach new audiences and launch new products.
And I learned what it takes to start a company, change an industry, and make great glasses at Warby Parker.
Today as an independent consultant, I work with agencies, leaders, and entrepreneurs of all kinds to transform their business ambitions into meaningful brands.
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