Hi, I’m Lucy.

I'm a brand strategist. From fashion retail to technology and entertainment, I work with leaders to answer big questions about their products, their people, and their purpose to ultimately define how they show up in the world.

Brands Ive Worked With

AND BIG QUESTIONS I'VE ANSWERED

Consumer Research  

How can we achieve the next chapter of our ambitions by reaching entirely new audiences outside the realm of meditation? 

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How can we reimagine our north star giving model to inspire the next generation and reclaim our position as a leader in social enterprise?

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How can we adapt our menswear offering to capture the attention of our younger consumers and earn the loyalty of our older consumers?

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Brand Positioning

How can we reclaim our place in luxury service and become a formidable competitor in the international livery market?

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How can we launch an accessible clean beauty brand for Gen Z that is truly differentiated in a rapidly crowded category?

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How do we transform our startup story and do-good mission into a cohesive, enduring brand narrative?

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Product & Marketing

How can we create new-to-the-world content that allows us to credibly enter the sports gambling industry?

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How can we perfect our plus-size offering to better serve our consumers while setting an example for our entire industry?

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How can we differentiate our current product and meaningfully expand beyond the world of tax prep?

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Team Development

How can we develop an internal motto for our marketing team that reflects our values and serves as a rallying cry?

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How can we design a go-to-market process that allows our campaigns to be globally cohesive, but locally relevant?

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How can we inspire our internal teams to get beyond the restrictions of today and start to think, build, and design for tomorrow?

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OTHER BRANDS I'VE WORKED WITH

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Strategy Services

Every project is unique. I can help you put together a

full-service package for your brand, or we can create a bespoke plan from my offerings below.

Consumer Research
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Lead primary research

and distill nuances of findings into transformative insights and target audience profiles. A deep understanding of your consumers will serve as the bedrock of your brand and your business.

Product Marketing
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Create actionable frameworks to guide cross-functional decision making and spark meaningful innovation. These tools will ensure you're creating and communicating with your consumers top of mind.

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Brand Positioning

Develop a brand positioning and overarching narrative that clearly conveys your purpose. 

A brand positioning will clearly define what makes you unique and how you to show up to the world.

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Team Development

Design and conduct workshops with key stakeholder teams to further embed strategy across your organization and foster alignment. These workshops will cohesively bring your brand to life across everything you do. 

About Me

As a strategist, I take a deeply human-centric approach to my work.

 

I championed the voice of consumers to build meaningful,

community-driven brands at TwentyFirstCentruyBrand. 

 

I studied people and culture on behalf of brands at Redscout to

reach new audiences and launch new initiatives.

 

And I learned what it takes to start a company, change an industry,

and make great glasses at Warby Parker. 

 

These days, I work with leaders to transform their business

initiatives into culturally relevant, consumer resonant brands.

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Let's Talk!

Whether it's finding your founding story or writing your next chapter, let's work together to define the north star for your business and your brand.

Thanks for your message!